Shifting from individual opulence to collective well-being: Replacing luxury and tourism as human stains by nurturing a positive Anthropocene

Helene Cristini, Arch G. Woodside, Mirja Hannele Kauppinen-Räisänen

Forskningsoutput: TidskriftsbidragArtikelVetenskapligPeer review

Sammanfattning

While prior research describes the transformation of luxury from a micro level with an individualistic focus to a macro level with a sustainable foundation, this study anticipates that a radical reconfiguration of individualistic-focused luxury and tourism to a meta level well-being perspective is necessary for nurturing a positive Anthropocene. Therefore, the study constructs the perspective that luxury and tourism can contribute to environmental and human well-being, which is transformative from an individualistic, dolce vita, luxury travel Zeitgeist (i.e., complementing Roth's tragedy, The Human Stain) to collective well-being that is authentic and holistically encompassing the entire ecosystem. The analyses here indicate that human attitudes, beliefs, and actions must change radically in configurations to embrace this meta-level luxury and tourism perspectives. The theoretical and practical reconfigurations include shifting from being selfish to generous, temporal to everlasting, exclusive to inclusive, hubris to humility, and linear to circular.
Originalspråkengelska
TidskriftJournal of Macromarketing
ISSN0276-1467
DOI
StatusPublicerad - mars 2024
MoE-publikationstypA1 Tidskriftsartikel-refererad

Vetenskapsgrenar

  • 512 Företagsekonomi

Citera det här