Survival of the (Data) Fit: Self-Surveillance, Corporate Wellness, and the Platformization of Healthcare

Forskningsoutput: TidskriftsbidragArtikelVetenskapligPeer review


The emergence and proliferation of smart sensor technologies has enabled the self-tracking of everyday life in an unprecedented manner as the logic of quantification and datafication extends to diverse aspects of life, including education, work, and healthcare. This development is epitomized by the numerous corporate wellness programs that are based on the use of self-tracking tools. Faced with increased competition, Fitbit, one of the most popular brands in wearable self-tracking devices, recently launched the Fitbit Care platform. Its aim is to establish itself as the leading actor in employee corporate wellness programs by providing comprehensive offerings that include self-tracking tools, apps, digital interventions, and personalized health coaching. Focusing on the Fitbit Care platform, this paper examines the intersection of self-surveillance, corporate wellness, and healthcare, highlighting the socioeconomic inequalities propagated by the ideology of dataism that privileges those who are able to engage in activities that generate desirable data.

TidskriftSurveillance and Society
Sidor (från-till)139-144
Antal sidor6
StatusPublicerad - 31 mar 2019
MoE-publikationstypA1 Tidskriftsartikel-refererad


  • 217 Medicinsk teknik
  • 512 Företagsekonomi

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