The Attractiveness of a City-Centre Shopping Environment: Older Consumers’ Perspective

Anna-Maija Kohijoki, Katri Koistinen

Forskningsoutput: TidskriftsbidragArtikelVetenskapligPeer review

Sammanfattning

Older consumers represent an increasingly significant customer segment for city-centre retailers. However, many intraurban centres are struggling to maintain an attractive shopping environment. This article focuses on older consumers’(Finns, aged 64+) perceptions of the city centre with an emphasis on design and ambient elements in the external shopping environment. Using the focus-group research method, the aim is to identify what kind of elements these are and how they constitute an attractive city-centre shopping environment for older consumers. Findings from a qualitative content analysis show that an attractive city-centre shopping environment provides convenience and safety when moving around and running errands, functional and aesthetic lighting to cope with shopping, proper furnishings regarding places to rest, harmonious building architecture integrated with refreshing urban nature, and the cleanliness of the streetscape. Findings indicate that a city-centre shopping environment offers more to older consumers than a context of satisfying consumption needs. City shopping gives a reason to go outdoors and maintain social contacts. The study has implications for creating an age-friendly city centre, the shopping environment which supports older consumers’ active and independent lives.
Originalspråkengelska
TidskriftUrban Planning
Volym4
Utgåva2
Sidor (från-till)5-17
Antal sidor13
ISSN2183-7635
DOI
StatusPublicerad - 18 jun 2019
MoE-publikationstypA1 Tidskriftsartikel-refererad

Vetenskapsgrenar

  • 519 Socialgeografi och ekonomisk geografi

Citera det här

@article{09c39100c5014a0c92adeb7756554af5,
title = "The Attractiveness of a City-Centre Shopping Environment: Older Consumers’ Perspective",
abstract = "Older consumers represent an increasingly significant customer segment for city-centre retailers. However, many intraurban centres are struggling to maintain an attractive shopping environment. This article focuses on older consumers’(Finns, aged 64+) perceptions of the city centre with an emphasis on design and ambient elements in the external shopping environment. Using the focus-group research method, the aim is to identify what kind of elements these are and how they constitute an attractive city-centre shopping environment for older consumers. Findings from a qualitative content analysis show that an attractive city-centre shopping environment provides convenience and safety when moving around and running errands, functional and aesthetic lighting to cope with shopping, proper furnishings regarding places to rest, harmonious building architecture integrated with refreshing urban nature, and the cleanliness of the streetscape. Findings indicate that a city-centre shopping environment offers more to older consumers than a context of satisfying consumption needs. City shopping gives a reason to go outdoors and maintain social contacts. The study has implications for creating an age-friendly city centre, the shopping environment which supports older consumers’ active and independent lives.",
keywords = "519 Social and economic geography",
author = "Anna-Maija Kohijoki and Katri Koistinen",
year = "2019",
month = "6",
day = "18",
doi = "10.17645/up.v4i2.1831",
language = "English",
volume = "4",
pages = "5--17",
journal = "Urban Planning",
issn = "2183-7635",
publisher = "Cogitatio Press",
number = "2",

}

The Attractiveness of a City-Centre Shopping Environment : Older Consumers’ Perspective. / Kohijoki, Anna-Maija; Koistinen, Katri.

I: Urban Planning , Vol. 4, Nr. 2, 18.06.2019, s. 5-17.

Forskningsoutput: TidskriftsbidragArtikelVetenskapligPeer review

TY - JOUR

T1 - The Attractiveness of a City-Centre Shopping Environment

T2 - Older Consumers’ Perspective

AU - Kohijoki, Anna-Maija

AU - Koistinen, Katri

PY - 2019/6/18

Y1 - 2019/6/18

N2 - Older consumers represent an increasingly significant customer segment for city-centre retailers. However, many intraurban centres are struggling to maintain an attractive shopping environment. This article focuses on older consumers’(Finns, aged 64+) perceptions of the city centre with an emphasis on design and ambient elements in the external shopping environment. Using the focus-group research method, the aim is to identify what kind of elements these are and how they constitute an attractive city-centre shopping environment for older consumers. Findings from a qualitative content analysis show that an attractive city-centre shopping environment provides convenience and safety when moving around and running errands, functional and aesthetic lighting to cope with shopping, proper furnishings regarding places to rest, harmonious building architecture integrated with refreshing urban nature, and the cleanliness of the streetscape. Findings indicate that a city-centre shopping environment offers more to older consumers than a context of satisfying consumption needs. City shopping gives a reason to go outdoors and maintain social contacts. The study has implications for creating an age-friendly city centre, the shopping environment which supports older consumers’ active and independent lives.

AB - Older consumers represent an increasingly significant customer segment for city-centre retailers. However, many intraurban centres are struggling to maintain an attractive shopping environment. This article focuses on older consumers’(Finns, aged 64+) perceptions of the city centre with an emphasis on design and ambient elements in the external shopping environment. Using the focus-group research method, the aim is to identify what kind of elements these are and how they constitute an attractive city-centre shopping environment for older consumers. Findings from a qualitative content analysis show that an attractive city-centre shopping environment provides convenience and safety when moving around and running errands, functional and aesthetic lighting to cope with shopping, proper furnishings regarding places to rest, harmonious building architecture integrated with refreshing urban nature, and the cleanliness of the streetscape. Findings indicate that a city-centre shopping environment offers more to older consumers than a context of satisfying consumption needs. City shopping gives a reason to go outdoors and maintain social contacts. The study has implications for creating an age-friendly city centre, the shopping environment which supports older consumers’ active and independent lives.

KW - 519 Social and economic geography

U2 - 10.17645/up.v4i2.1831

DO - 10.17645/up.v4i2.1831

M3 - Article

VL - 4

SP - 5

EP - 17

JO - Urban Planning

JF - Urban Planning

SN - 2183-7635

IS - 2

ER -