The Ideal of Neutrality on Wikipedia: Discursive Struggle over Promotion and Critique in Corporate Entries

Forskningsoutput: Kapitel i bok/rapport/konferenshandlingKonferensbidragVetenskapligPeer review

Sammanfattning

The purpose of this study is to scrutinize how neutrality is constructed in Wikipedia corporate entries. Neutrality is a complex concept widely discussed in Internet studies. Here we focus on Wikipedia, where Neutral Point of View (NPOV) is one of the core content policies. The full editing histories of the Wikipedia entries of 14 Finnish corporations were analyzed utilizing the concept of discursive struggle by Laclau and Mouffe. We identified the particular expressions (i.e. key signifiers) that caused NPOV-claims or discussions of neutrality, in order to find out what the Wikipedia community understands as neutrality, and how this in general affects the editing of corporate entries. Our findings demonstrate that the ideal of neutrality is discursively contested by two-directed attempts: firstly, promotional language, and secondly by incorporating corporate critique to the entry. As the corporate representations in the entries fluctuate over time, the ambiguity of neutrality becomes visible.
Originalspråkengelska
Titel på gästpublikationConference Proceedings of Corporate Communication International Conference on Corporate Communciation 2013
RedaktörerChristina M. Genest, Roslyn Petelin
Antal sidor14
UtgivningsortNew York
FörlagCorporate Communication International
Utgivningsdatum4 jun 2013
StatusPublicerad - 4 jun 2013
MoE-publikationstypA4 Artikel i en konferenspublikation
EvenemangCCI2013 Conference on Corporate Communication - New York, Förenta Staterna (USA)
Varaktighet: 4 jun 20137 jun 2013

Vetenskapsgrenar

  • 518 Medie- och kommunikationsvetenskap
  • 512 Företagsekonomi

Citera det här

Porttikivi, M., & Laaksonen, S-M. (2013). The Ideal of Neutrality on Wikipedia: Discursive Struggle over Promotion and Critique in Corporate Entries. I C. M. Genest, & R. Petelin (Red.), Conference Proceedings of Corporate Communication International Conference on Corporate Communciation 2013 New York: Corporate Communication International.
Porttikivi, Merja ; Laaksonen, Salla-Maaria. / The Ideal of Neutrality on Wikipedia: Discursive Struggle over Promotion and Critique in Corporate Entries. Conference Proceedings of Corporate Communication International Conference on Corporate Communciation 2013. redaktör / Christina M. Genest ; Roslyn Petelin. New York : Corporate Communication International, 2013.
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title = "The Ideal of Neutrality on Wikipedia: Discursive Struggle over Promotion and Critique in Corporate Entries",
abstract = "The purpose of this study is to scrutinize how neutrality is constructed in Wikipedia corporate entries. Neutrality is a complex concept widely discussed in Internet studies. Here we focus on Wikipedia, where Neutral Point of View (NPOV) is one of the core content policies. The full editing histories of the Wikipedia entries of 14 Finnish corporations were analyzed utilizing the concept of discursive struggle by Laclau and Mouffe. We identified the particular expressions (i.e. key signifiers) that caused NPOV-claims or discussions of neutrality, in order to find out what the Wikipedia community understands as neutrality, and how this in general affects the editing of corporate entries. Our findings demonstrate that the ideal of neutrality is discursively contested by two-directed attempts: firstly, promotional language, and secondly by incorporating corporate critique to the entry. As the corporate representations in the entries fluctuate over time, the ambiguity of neutrality becomes visible.",
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Porttikivi, M & Laaksonen, S-M 2013, The Ideal of Neutrality on Wikipedia: Discursive Struggle over Promotion and Critique in Corporate Entries. i CM Genest & R Petelin (red), Conference Proceedings of Corporate Communication International Conference on Corporate Communciation 2013. Corporate Communication International, New York, New York, Förenta Staterna (USA), 04/06/2013.

The Ideal of Neutrality on Wikipedia: Discursive Struggle over Promotion and Critique in Corporate Entries. / Porttikivi, Merja; Laaksonen, Salla-Maaria.

Conference Proceedings of Corporate Communication International Conference on Corporate Communciation 2013. red. / Christina M. Genest; Roslyn Petelin. New York : Corporate Communication International, 2013.

Forskningsoutput: Kapitel i bok/rapport/konferenshandlingKonferensbidragVetenskapligPeer review

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N2 - The purpose of this study is to scrutinize how neutrality is constructed in Wikipedia corporate entries. Neutrality is a complex concept widely discussed in Internet studies. Here we focus on Wikipedia, where Neutral Point of View (NPOV) is one of the core content policies. The full editing histories of the Wikipedia entries of 14 Finnish corporations were analyzed utilizing the concept of discursive struggle by Laclau and Mouffe. We identified the particular expressions (i.e. key signifiers) that caused NPOV-claims or discussions of neutrality, in order to find out what the Wikipedia community understands as neutrality, and how this in general affects the editing of corporate entries. Our findings demonstrate that the ideal of neutrality is discursively contested by two-directed attempts: firstly, promotional language, and secondly by incorporating corporate critique to the entry. As the corporate representations in the entries fluctuate over time, the ambiguity of neutrality becomes visible.

AB - The purpose of this study is to scrutinize how neutrality is constructed in Wikipedia corporate entries. Neutrality is a complex concept widely discussed in Internet studies. Here we focus on Wikipedia, where Neutral Point of View (NPOV) is one of the core content policies. The full editing histories of the Wikipedia entries of 14 Finnish corporations were analyzed utilizing the concept of discursive struggle by Laclau and Mouffe. We identified the particular expressions (i.e. key signifiers) that caused NPOV-claims or discussions of neutrality, in order to find out what the Wikipedia community understands as neutrality, and how this in general affects the editing of corporate entries. Our findings demonstrate that the ideal of neutrality is discursively contested by two-directed attempts: firstly, promotional language, and secondly by incorporating corporate critique to the entry. As the corporate representations in the entries fluctuate over time, the ambiguity of neutrality becomes visible.

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Porttikivi M, Laaksonen S-M. The Ideal of Neutrality on Wikipedia: Discursive Struggle over Promotion and Critique in Corporate Entries. I Genest CM, Petelin R, redaktörer, Conference Proceedings of Corporate Communication International Conference on Corporate Communciation 2013. New York: Corporate Communication International. 2013