The semiotics of the message and the messenger: How nonverbal communication affects fairness perception

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Sammanfattning

Nonverbal communication determines much of how we perceive explicit, verbal messages. Facial expressions and social touch, for example, influence affinity and conformity. To understand the interaction between nonverbal and verbal information, we studied how the psychophysiological time-course of semiotics-the decoding of the meaning of a message-is altered by interpersonal touch and facial expressions. A virtual-reality-based economic decision-making game, ultimatum, was used to investigate how participants perceived, and responded to, financial offers of variable levels of fairness. In line with previous studies, unfair offers evoked medial frontal negativity (MFN) within the N2 time window, which has been interpreted as reflecting an emotional reaction to violated social norms. Contrary to this emotional interpretation of the MFN, however, nonverbal signals did not modulate the MFN component, only affecting fairness perception during the P3 component. This suggests that the nonverbal context affects the late, but not the early, stage of fairness perception. We discuss the implications of the semiotics of the message and the messenger as a process by which parallel information sources of "who says what" are integrated in reverse order: of the message, then the messenger.
Originalspråkengelska
TidskriftCognitive, Affective, & Behavioral Neuroscience
Volym19
Utgåva5
Sidor (från-till)1259-1272
Antal sidor14
ISSN1531-135X
DOI
StatusPublicerad - okt 2019
MoE-publikationstypA1 Tidskriftsartikel-refererad

Vetenskapsgrenar

  • 515 Psykologi
  • 3112 Neurovetenskaper

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title = "The semiotics of the message and the messenger: How nonverbal communication affects fairness perception",
abstract = "Nonverbal communication determines much of how we perceive explicit, verbal messages. Facial expressions and social touch, for example, influence affinity and conformity. To understand the interaction between nonverbal and verbal information, we studied how the psychophysiological time-course of semiotics-the decoding of the meaning of a message-is altered by interpersonal touch and facial expressions. A virtual-reality-based economic decision-making game, ultimatum, was used to investigate how participants perceived, and responded to, financial offers of variable levels of fairness. In line with previous studies, unfair offers evoked medial frontal negativity (MFN) within the N2 time window, which has been interpreted as reflecting an emotional reaction to violated social norms. Contrary to this emotional interpretation of the MFN, however, nonverbal signals did not modulate the MFN component, only affecting fairness perception during the P3 component. This suggests that the nonverbal context affects the late, but not the early, stage of fairness perception. We discuss the implications of the semiotics of the message and the messenger as a process by which parallel information sources of {"}who says what{"} are integrated in reverse order: of the message, then the messenger.",
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T1 - The semiotics of the message and the messenger

T2 - How nonverbal communication affects fairness perception

AU - Spapé, Michiel

AU - Harjunen, Ville

AU - Ahmed, Imtiaj

AU - Jacucci, Giulio

AU - Ravaja, Niklas

PY - 2019/10

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N2 - Nonverbal communication determines much of how we perceive explicit, verbal messages. Facial expressions and social touch, for example, influence affinity and conformity. To understand the interaction between nonverbal and verbal information, we studied how the psychophysiological time-course of semiotics-the decoding of the meaning of a message-is altered by interpersonal touch and facial expressions. A virtual-reality-based economic decision-making game, ultimatum, was used to investigate how participants perceived, and responded to, financial offers of variable levels of fairness. In line with previous studies, unfair offers evoked medial frontal negativity (MFN) within the N2 time window, which has been interpreted as reflecting an emotional reaction to violated social norms. Contrary to this emotional interpretation of the MFN, however, nonverbal signals did not modulate the MFN component, only affecting fairness perception during the P3 component. This suggests that the nonverbal context affects the late, but not the early, stage of fairness perception. We discuss the implications of the semiotics of the message and the messenger as a process by which parallel information sources of "who says what" are integrated in reverse order: of the message, then the messenger.

AB - Nonverbal communication determines much of how we perceive explicit, verbal messages. Facial expressions and social touch, for example, influence affinity and conformity. To understand the interaction between nonverbal and verbal information, we studied how the psychophysiological time-course of semiotics-the decoding of the meaning of a message-is altered by interpersonal touch and facial expressions. A virtual-reality-based economic decision-making game, ultimatum, was used to investigate how participants perceived, and responded to, financial offers of variable levels of fairness. In line with previous studies, unfair offers evoked medial frontal negativity (MFN) within the N2 time window, which has been interpreted as reflecting an emotional reaction to violated social norms. Contrary to this emotional interpretation of the MFN, however, nonverbal signals did not modulate the MFN component, only affecting fairness perception during the P3 component. This suggests that the nonverbal context affects the late, but not the early, stage of fairness perception. We discuss the implications of the semiotics of the message and the messenger as a process by which parallel information sources of "who says what" are integrated in reverse order: of the message, then the messenger.

KW - 515 Psychology

KW - 3112 Neurosciences

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DO - 10.3758/s13415-019-00738-8

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JO - Cognitive, Affective, & Behavioral Neuroscience

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