The trustworthy big sister and rebellious little sisters: The complexities, dynamics and ambiguities of brand management in participatory media culture

Saara Könkkölä; Rita Järventie-Thesleff; Mikko Villi

The trustworthy big sister and rebellious little sisters: The complexities, dynamics and ambiguities of brand management in participatory media culture

Saara Könkkölä
, Rita Järventie-Thesleff
, Mikko Villi

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	engelska
Titel på värdpublikation	Unknown host publication
Utgivningsdatum	2010
Status	Publicerad - 2010
Externt publicerad	Ja
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	XXV International Conference of Communication - Business Models for a Digital Economy: The Value of Contents - Navarra, Spanien Varaktighet: 25 nov. 2010 → 26 nov. 2010

Citera det här

@inproceedings{a62492b181924425bd6c28f31dd2ba2b,

title = "The trustworthy big sister and rebellious little sisters: The complexities, dynamics and ambiguities of brand management in participatory media culture",

author = "Saara K{\"o}nkk{\"o}l{\"a} and Rita J{\"a}rventie-Thesleff and Mikko Villi",

year = "2010",

language = "English",

booktitle = "Unknown host publication",

note = "XXV International Conference of Communication - Business Models for a Digital Economy: The Value of Contents ; Conference date: 25-11-2010 Through 26-11-2010",

}

Könkkölä, S, Järventie-Thesleff, R & Villi, M 2010, The trustworthy big sister and rebellious little sisters: The complexities, dynamics and ambiguities of brand management in participatory media culture. i Unknown host publication. XXV International Conference of Communication - Business Models for a Digital Economy: The Value of Contents, Navarra, Spanien, 25/11/2010.

TY - GEN

T1 - The trustworthy big sister and rebellious little sisters

T2 - XXV International Conference of Communication - Business Models for a Digital Economy: The Value of Contents

AU - Könkkölä, Saara

AU - Järventie-Thesleff, Rita

AU - Villi, Mikko

PY - 2010

Y1 - 2010

M3 - Conference contribution

BT - Unknown host publication

Y2 - 25 November 2010 through 26 November 2010

ER -