Towards sustainable society - transforming materialist consumerism

Arto O. Salonen, Mauri Åhlberg

    Forskningsoutput: Kapitel i bok/rapport/konferenshandlingKapitelVetenskapligPeer review


    The mankind has faced three regimes: hunter-gatherers, agrarian societies and
    industrial societies. A transition towards sustainable society will be the next regime. It means a fundamental re-orientation of society and the economy. It is based on knowledge, thinking, value, attitude and behavior change. Finnish university students (n = 198) assessed their attitudes and achievements in implementation of sustainable development in their daily life. The data were collected using a theory-grounded semantic differential technique. A measurement instrument was created by balancing 33 variables of ecological, economic and social sustainability. The variables were indicators
    of attitudes and behavior. Post-materialistic behavior was operationalized as follows: (a) importance of owning is decreased, (b) services are used instead of owning goods, and (c) renewal of goods is motivated by real needs. Performing of logistic regression analysis found that the difference with the
    most and less post-materialistic way behaving groups was statistically significant in the following
    attitudes: health-promoting lifestyle, recycling, organic food, water conservation, maintaining of civil
    society, favoring the eco-labeled products and using renewable energy resources. These themes are
    discussed in the paper and a model of sustainability promoting social change is created.
    Keywords: Sustainable development, consumerism, post-materialism, attitudes, social change
    Titel på gästpublikationTrends and Future of Sustainable Development : Proceedings of the Conference “Trends and Future of Sustainable Development”
    RedaktörerHanna Lakkala, Jarmo Vehmas
    Antal sidor17
    FörlagUniversity of Turku, Finland Futures Research Centre
    Sidor185 - 201
    ISBN (elektroniskt)978-952-249-131-2
    StatusPublicerad - 2011
    MoE-publikationstypA3 Del av bok eller annan forskningsbok


    NamnFFRC eBOOK
    FörlagFinland Futures Research Centre, University of Turku
    ISSN (elektroniskt)1797-1322

    Bibliografisk information

    Julkaistu 1.3.2012
    Proceeding volume:


    • 516 Pedagogik

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