Transforming journalism in Vietnam: An exploration of two Swedish Media Aid projects

In this article, I examine the development of journalism in Vietnam by exploring documentation from two media aid projects carried out by the Swedish International Development Cooperation Agency (Sida) from 1993 until 2007. The project documents contain fieldnotes, evaluations and reflections from the trainers who were recruited from Swedish media houses to conduct training in Vietnam. A qualitative document analysis was used to examine the content with a conceptual framework built on notions of comparative media systems, global media ethics and the salience of social connections in Vietnam. The findings explore how the Swedish media aid intervened in the Vietnamese media by contributing to a technological transition of journalism although the training in newsroom management and media ethics were challenged by conflicting journalism ideology and social norms. The article contributes to the existing research on media development, reflections on media aid and the development of Vietnamese journalism by analysing project documents that provide first-hand information from a period when Vietnamese journalism underwent a dramatic transition towards the digitalized media system existing today.