@article{906d0c3912d24eeca3ec46f823813dd9,
title = "Understanding Consumer Resistance to the Consumption of Organic Food. A Study of Ethical Consumption, Purchasing, and Choice Behaviour",
keywords = "BUYING BEHAVIOR, Barriers, Consumer resistance, EMPIRICAL-EVIDENCE, GREEN PRODUCTS, INDIAN CONSUMERS, INTENTIONS, Innovation resistance theory (IRT), MODERATING ROLE, Organic food, PLANNED BEHAVIOR, SELF-IDENTITY, Sustainable consumption, WILLINGNESS-TO-PAY, YOUNG CONSUMERS, 516 Educational sciences, 416 Food Science, 5141 Sociology",
author = "Shiksha Kushwah and Amandeep Dhir and Mahim Sagar",
year = "2019",
month = oct,
doi = "10.1016/j.foodqual.2019.04.003",
language = "English",
volume = "77",
pages = "1--14",
journal = "Food Quality and Preference",
issn = "0950-3293",
publisher = "ELSEVIER SCI IRELAND LTD",
}